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Four countries. No decision above me.
Result
~€400Kannual revenue, profitable every year
- 4 countries served from one structure: France, Switzerland, Luxembourg, Belgium
- Full P&L carried solo, from acquisition to after-sales
Europ’Esthetic Sud-Ouest distributes medical-aesthetics equipment to beauty professionals and healthcare practitioners in France, Switzerland, Luxembourg and Belgium. I created it in 2020 and ran it until 2023. The company never had a single employee: I was the structure.
01 The problem
Holding four markets with nobody to delegate to means carrying acquisition, supplier negotiation, cash flow, purchasing, inventory and after-sales service. The daily question was where to put the time so you stop fighting the same fires indefinitely.
02 What I did
I structured acquisition: direct prospecting, WordPress site SEO, targeted email campaigns segmented by market and country. I negotiated supplier agreements and strategic contracts with European partners. I managed cash flow, purchasing, inventory and after-sales service.
The company stayed profitable from the first year to the last, from founding it in 2020 to my departure in 2023.
03 What I take from it
The company was running when I left it. I moved to Switzerland, where my partner lived, and I grew attached to the country. After two or three years running a company alone through Covid, I needed something else. I still live here.
For three years no decision went any higher than me, from acquisition to after-sales, across all four countries at once.
Acquire
Direct prospecting, WordPress site SEO, email campaigns by segment and country.
Operate
Cash flow, purchasing, inventory and after-sales, carried alone.
Decide
Where to put the time so you stop fighting the same fires indefinitely.
Result
~€400Kannual revenue, profitable every year
- 4 countries served from one structure: France, Switzerland, Luxembourg, Belgium
- Full P&L carried solo, from acquisition to after-sales
- Profitable from the first year to the last