450 clients, one rep, and the tools built to keep up.

Managing a portfolio this size solo means constant trade-offs: who deserves an hour of prep, who gets an automated follow-up, how not to lose track of 1,650 prospects.

The teams said it plainly: the production cost of a piece of content was never clear. In a meeting, you could not name a price. You had to deflect, dig through the catalogue, email the Commercial Content team, then wait for a quote. Half a day.

PK-Calculator works that cost out from catalogue and custom pricing. The rep has the number in two minutes, during the meeting. 50+ salespeople use it.

Same logic upstream of the sale. A brief, an email or a meeting write-up goes in; a prospecting plan comes out, with the follow-up email, the script and the quote. Built by hand, that plan could take half a day depending on the size of the project.

As Key User, I set up automatic follow-up on deals with no activity for fifteen days, and built an agent that answers users’ HubSpot questions from the internal documentation. 50+ salespeople use it, it is still running and I keep it up to date.

There was resistance at first. What unlocked it was a demo in a team meeting: the more technically curious picked it up immediately, once they saw the time it saved. The rest followed in ones and twos.

The test I apply to an internal tool: is anyone still using it three months after rollout? The answer is decided after the launch.