A salesperson answers fast, under pressure, and the nuance of the client’s situation slips away. Advertising sales adds a difficulty of its own: you have to quote, and a price you put in front of an advertiser has to be defensible, with a source.
01 The problem
I’ve lived that moment hundreds of times: walking out of a meeting with an email, some notes, an incomplete brief, and having to turn it into a proposal that holds up.
02 What I built
DealCraft takes whatever a salesperson has on hand and turns it into an advertiser file: media recommendation, ready-to-send email, follow-up, answers to objections, a three-minute spoken pitch and a commercial score. Six deliverables rather than one block of text, because a salesperson does not always open through the same channel.
Every priced scenario points back to the published rate card it came from, with a link to the rate page and the date the source was read. The tool does not hand you a price, it hands you a price you can go and check before you say it out loud. The file comes out marked as a draft to verify.
Before producing anything, DealCraft measures what the brief contains and shows what is missing. The fields it pulled out of the brief are shown one by one, labelled as extracted, so they can be corrected before generation. A tool that quietly fills the gaps in a brief produces text that is credible and wrong.
03 What I take from it
I am not trying to sell it. The sales-enablement market is saturated and most tools already do what DealCraft does. What is still distinctive here is tying each scenario to a dated public rate, and that only matters inside a team selling those rates.
What was worth building is its refusal to quote a price without showing where the price comes from.
Structure
The brief is measured, every extracted field is labelled, what is missing is listed.
Generate
Six deliverables in one pass, from the priced file to the three-minute spoken pitch.
Source
Every price points back to the dated public rate card it came from. The file ships as a draft to verify.
Result
6deliverables, and every figure points back to its published source
- Media recommendation, email, follow-up, objections, three-minute pitch, commercial score
- Every priced scenario points back to the published rate card it came from, with the date it was read
- The file comes out labelled a draft to verify, with the list of what the brief is still missing